The competition for audience attention is fierce. Across the board, marketers are increasing their particular investments in content. Not to mention, human attention spans are getting shorter.
Brands need greater than great content to engage their audiences : they need to take advantage of every single millisecond to delight and engage people on a 1: 1 level.
The challenge, however , is that marketing costs are finite. As opposed to the Intels and Coca-Colas of the planet, we need to make the most away from very little - we need to make sure that each money and moment spent on content delivers maximum ROI.
Creating engaging content is easier than you think. In addition to focusing on the big picture : like message architecture, blog topics, a...