Are your social media efforts lined up with your SEO strategy? A successful social mass media campaign should have a positive impact on your search ranking as well. Moz has found that social metrics are among the most important search ranking factors, along with link quality.
But how exactly do you make use of this information? How will you ensure that your social mass media efforts are increasing your search position? Here are some useful SEO strategies you can use inside your social media initiatives.
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1 . Make the Most of Social Media Metadata
Including social media metadata in your content helps you optimize how people get a preview of your link on social media platforms. You will have to update your page code with a relevant title, description, image tag, and LINK. This helps you determine how the content shows up across various channels such as Facebook and Twitter. The goal is to make sure that the content looks interesting enough for people to click on, as this equals more page trips, which is good for SEO.
Here’s an example from BrightLocal’s post about consumers disliking local ads. In the screenshot below, you can see the highlighted parts showing that they have properly updated the meta title and description for your post.
In the screenshot below, you can see just how it would appear on social media when the content is shared. The thing is how the description properly describes the content of the post, making it sound interesting for people to click on the link and read about the survey.
2 . Increase Your Following
Possessing a high number of followers improves your chances of position higher in search results.
You might be thinking how this is achievable, so let’s try out explaining the correlation better. When you have lots of followers, you’re sharing your content using this massive following where the chances of having your content seen are high. The more people seeing your content, the better the chance of being contributed or interacted with.
Let’s say you have 1, 000 authentic followers interested in your content and you reveal an article relevant to your niche with these 1, 000 followers. Even when only 10% of those followers see your content, that’s 100 people. And let’s say 50% of those who else saw the content decided to share it, so that’s 50 people sharing your content within their very own circle.
On the other hand, let’s say you have a hundred followers all interested in your content and you also share an article with these. Even if 50% of such followers see your content, that’s only 50 people. Out of these 50 people, not everyone is going to share the content. If many of these of them decide to reveal it, that’s just 40 people.
Today, these are just hypothetical calculations, but you can understand how having a large following is going to improve your chances of having your content noticed to a significant level. Higher visibility means better click-through rates, which eventually result in higher search rankings.
Moreover, the top of social media search results is often bagged by pages with higher numbers of followers. In the image below, you see that the top pages turning up in the Facebook search results for “web designing” have a massive following.
3. Make the Most of Keywords
Effectively using keywords in your posts helps you increase the visibility of such posts. This can result in more clicks and page visits. Once you optimize the caption and description of your social media content using a popular key word, there’s an increased probability that the content may pop up when users conduct a search using the keyword. Just like you do with your page content, you’ll need to conduct thorough key word research and find out one of the most relevant and highly-searched keywords you can use on certain posts.
Listed here are the results on Twitter when you use the key word “search engine optimisation. ”
You see the search returns results of accounts relevant to the term, along with Twitter updates that use the term. It could also be a good idea to optimize your profile bio/description with a relevant, highly-searched keyword related to your specialized niche. This will help improve the visibility of your account, meaning you have a better chance of growing your following.
Are Social Signals Really That Important?
You now have some useful ideas to help you arrange your social mass media efforts with SEO.
Still, you may be thinking why there’s a need for all this hard work. The previously-cited Moz report shows social signals as being highly important for search position. If you want further proof, Quicksprout highlighted many case studies that prove the social media and search ranking correlation.
For instance, Shrushti was able to move to the first page of Google-previously, it was on page 400-with the help of social media. In the case study compilation, Quicksprout also talked about a website that received a 6. 9% increase in search position after 70 shares and 50 wants on Facebook.
This is just some of the evidence creating how social signals can significantly influence your SEO initiatives and boost your search ranking. Got any questions about SEO and social mass media marketing? Share your thoughts in the comments below.