Broken Link Building Strategy
If you handle multiple clients or want to grow your website portfolio, you need scalable link building strategies.
Broken link building is one of the most scalable white hat link building tactics you can use.
Broken link building is a process of reaching out to webmasters and asking them to give a link to your linkable asset in their reference pages.
It’s quite difficult.
But with a system that works, it is easy.
Take note: I’ve put together special bonus resources at the end of this post that can help you make this BLB process more effective plus a giveaway you can’t resist to ignore.
Part 1: Link Prospecting
Like any other off-page SEO strategies, broken link building starts with finding resource web pages that are likely to link to your content.
You should scour the Internet using search engines to find broken link building opportunities. If you don’t have got time for that, you can outsource it to someone. Use Upwork or Onlinejobs. ph to hire freelancers regarding as low as $4 per hour.
Do a Google search using a combination of superior search operators (best to use are inurl and intitle) and specific topics/keywords.
A couple of examples are:
inurl: links “keyword” ~resources
intitle: resources “keyword” ~guide
Add reference adjectives like suggested, recommended, useful, favorite, more and related to your search queries to land more link opportunities.
I’m using a broken link building tool from our SEO friend here in the Philippines to semi-automate this link building process.
Make a list of all the relevant link opportunities you can found on the web. Look for side to side, vertical, and make niches if you are working out of sources.
For example , a comprehensive travel planning guide can touch industries like condition (traveling with a medical condition) and disabilities (travel guide to get a person with disabilities) - as long as you can find sections in the write-up that include those subjects, you can expand your horizon.
Part 2: Prospecting Regarding Opportunities and Creating the Content
Organization is the key on how to get backlinks these days.
If you can’t setup a database to put all your needed details, it won’t be easy for you to train someone and do the work himself.
Google spreadsheet helps us to manage our team and to oversee if many people are on the same page.
Just about all inputs are placed in each column. Necessary columns for broken link building spreadsheet are:
Resource Page - exact URL of the resource page
Domain - main domain of the reference page (I’ve had a cell formula for this not to manually do it yourself).
Duplicate (YES/NO) - this shows if one page is a duplicate, you can remove it right away (there’s a cell formulation to automate this).
DA - use Mozbar to identify the domain authority of a site
Footprint : source of prospecting (Google search or articles competitor link analysis - where you reverse engineer a similar articles and see its existing backlinks).
Prospected by - add the name of link prospector (to gauge how many link targets he can prospective client every hour).
Prospector’s note - link prospector can add the date when page is last updated, the URL of similar content he can reverse engineer or niches/topics he can source out there.
Now that you have a list of link prospects, it’s time to think of what articles asset can best serve these opportunities.
Get a feel of what topic many resource pages are discussing about. Know their linkable viewers.
In my previous illustration, people with disabilities and travelers with a condition are both linkable audiences. If you can create a 10x travel planning explained cater to these people, then there’s a high possibility you can build links from your prospected web pages.
If you wish to outsource a linkable asset to a freelancer (you can still use Upwork, Onlinejobs. ph or hire a native writer).
For a well-researched articles, you can typically get as low as $20 per 100 words. To get a 3, 000 phrase guide, it will cost you $600.
You may also read:
Part 3: Qualifying Prospects
The most common mistake link builders make is calling webmasters without knowing if they have chances of getting a link from the site/page.
Put simply, you have to identify the link obtainability rate of a page, therefore you won’t be receiving emails like this one.
Once you know you have a chance of getting a link from the page even before you compose your pitch, you happen to be more likely to succeed in this link building technique.
Once you have the content published, you can go back to your resource page checklist and start qualifying opportunities.
What you are looking for today are links web pages that target a linkable audience (e. g. people with disabilities).
Note: Create one more tab to put just about all qualified opportunities, utilize the same columns inside your Master tab.
Meet the criteria them based on three things: context, commerciality, and locality.
The simplest way to identify the context of a page is to know the purpose it was created.
For example , a travel planning guide might be an excellent fit for a backpacking resource page (as they have close relevance) but if all (or almost) links are backpacking-specific content pieces, then the obtainability rate decreases.
Try to look at sections of the resource page to see if you can find topics resonated by your content.
If you think your content fits the circumstance of the page, add it to another tab in the spreadsheet.
Type OF Linking Pages
You can find resource pages that linked out to solely. edu and. gov backlinks, some are pointing just to their particular internal pages.
It is best to have a glance of the type of pages they will mostly linked to be able to. If you see that your content is not similar to theirs (i. e. helpful information from an eCommerce store getting a link from mostly. edu links resource page), it’s not a good opportunity to pursue.
Another thing is that you need to check if the resource page is composed of mostly external links. If so, that’s a gold mine you should add.
Demographic Concentrating on
One demographic details that you have to check in broken link building will be the locality of a reference page.
It’s simple to know.
Ask yourself, really does this resource page targeting only local-based content?
If yes, don’t add it to the sheet.
Good illustration is a national-targeted traveling planning guide not a good fit for a Texas travel planning reference page.
Part 4: Qualifying Prospects
Next part is to find any broken backlinks in a resource page.
You don’t wish to get all; just two or three will do.
You can use this as your idea when pitching webmasters - i. e. I’ve found an error in your page. That’s value!
For this phase, you can use LinkMiner Stainless- Extension (install it first).
I personally use this http checker linen to find any broken link on a page (much faster! ), but you need to a LinkClump installed make its option to copy to clipboard.
So once you drag just about all links, you can easily copy and paste it on the sheet.
In our spreadsheet, you need five columns for this part:
Broken link 1 (first broken link you’ve found)
Anchor text 2
Broken link 2 (first broken link you’ve found)
Activity (if no broken links, choose Articles Suggestion).
Part 5: Reaching Out
Once just about all broken links had been identified, our outreach specialists reaches to be able to webmasters. To find their particular contact information, you can check out this post on finding email addresses.
Now you are ready to take interactions with people. Write your initial pitch (email template) with an issue line that isn’t longer than 60 characters to dictate higher open rates while the content body with introductory paragraphs best kept to 200 words.
A few more outreach tips to take away from here:
Avoid using phrases like link or backlink, as it’s been overly used and most resource curators think that you’re not authentically helping them but just trying to get a link.
Method webmasters with the purpose of helping them to find and fix broken links on their web pages. Tell where they could find broken links and how they can exactly fix them (i. e. get the newer/updated/redirected page, find another similar page if you can’t notice its redirected articles, suggest homepage as well as social page instead if you can’t find a new page, ). The main point here is to find replacements for each broken link (for those two broken links) you’ve found.
Follow up webmasters after 5 or 7 days. You will be surprised that some of your emails went to their junk mail folders. And if you’re not following up, you are missing individuals opportunities.
A Process Available for You
As you can see, I’ve broken down each and every step you need to do. You can apply this by yourself or let someone do the work. In any event, you are building links for your client in order to your website using an effective process.
Get These Exclusive Bonuses
I am aware you want more tips and techniques to take away at home and use for your link building strategies.
So here you go:
First, I’ve contributed the BLB search query tool and HTTP checker tool to help you semi-automate link prospecting and getting broken link opportunities even if you are still a newbie link constructor or SEO.
Second, I’ll provide a directory of things you need to consider when being approved a resource page for broken link building.
Last although not the least, I’ll end up being giving away an exclusive access to 620+ free blog link opportunities you can use for your own website or clients without carrying out any Google search to find them.
Get all these goodness here.
This is a guest write-up by Venchito Tampon, CEO, and Co-Founder of SharpRocket, top-ranked content-based link building company that provides white-hat link building and infographic design providers.